The full marketing mix.
Use only the parts you need.
The Framework™ is Built’s modular way of delivering marketing: a senior, outsourced marketing team, switched on module by module.
Your work runs through a dedicated pod - the same specialists from start to finish, never stretched across too many clients. We recommend the mix your Blueprint™ calls for, and report on what every module returns.
The Framework™ is the full marketing mix as modules, grouped into Strategy, Engine, Demand and Brand.
You only switch on what your plan calls for – and reporting is built into every one.
1. Build your mix
Switch on the modules you think you need, or start from a common problem.
2. Agree the plan
Your Blueprint™ confirms the right modules and how we’ll measure each one.
3. Prove it’s working
Your pod runs the work. Reporting shows what pays back – and what to cut.
Reporting · always on
Every module reports on what it returns, in pipeline and revenue.
Switch on the modules you think you need. Watch how they connect.
See what every module does
Strategy
- Fractional CMOSenior marketing leadership, without the full-time hire.
- Positioning and messagingA clear story buyers, sales and investors all repeat.
- Product marketingLaunches and competitive insight that make your product easy to choose.
- Sales enablementThe decks, battlecards and stories that help sales close.
- Team training and coachingUpskill your marketing team, so the gains stick.
Engine
- Reporting and attribution (always on)Every engagement shows what it returns, in pipeline and revenue.
- Revenue OperationsOne pipeline, one set of numbers marketing and sales both trust.
- GTM EngineeringAutomated workflows that turn signals into conversations faster.
- MartechA tech stack that's connected, used and worth what you pay for it.
- AI enablementPractical AI in your marketing workflows, with your team in control.
Demand
- AEOBe the brand AI tools recommend when buyers ask.
- SEORank for the searches your buyers make before they buy.
- Paid mediaSpend that shows up in pipeline, not just impressions.
- ABMFocused campaigns for the accounts worth winning.
- Email and automationNurture that moves leads to sales-ready, automatically.
- EventsEvents that create pipeline, not just badge scans.
- Landing pages and CROMore enquiries from the traffic you already have.
- Customer marketingCase studies, advocacy and growth from the customers you already have.
Brand
- Brand and creativeAn identity that looks as good as your business is.
- Content and thought leadershipIdeas that make buyers come to you.
- PRCoverage in the places your buyers trust.
- Social mediaA presence that builds your reputation, not just a posting schedule.
- Web designA website that turns visitors into enquiries.
What you will get
- A dedicated pod of senior specialists – the same people from start to finish
- Agreed outcomes and measures before any work starts
- Reporting and attribution in every engagement, whatever else you switch on
- Results reported in pipeline and revenue, not clicks and impressions
- Regular reviews of the mix – cut what isn’t paying back
Who is it for?
For growing businesses that need marketing to deliver revenue, not just activity.
CEOs and founders – you want a marketing function that grows the business without you running it.
Marketing leaders – you have the team. We add the senior specialists for the gaps, on your side.
Finance leaders – you want every module tied to revenue, so you know what to fund next.
Sales leaders – you want more leads that close, and a pipeline you can forecast.
Why the Framework™ is different
Most agencies sell a retainer, then fill it. We start from your plan and only run what it calls for.
A pod, not a pool.
Your work isn’t shared out across a bench of whoever’s free. A dedicated pod learns your business and stays with it.
Modules, not packages.
You pay for the work your plan needs, scoped and agreed project by project.
Joined up, not bolted on.
Strategy, engine, demand and brand run as one system, so nothing gets lost between suppliers.
Reporting is never optional.
Every engagement shows what it returns, so nobody has to take results on trust.
Everything you need to know
Can’t see your question? Ask us directly – a senior specialist will reply to you very soon.
What is the Framework™?
The Framework™ is Built’s modular way of delivering marketing. It gives growing businesses a senior, outsourced marketing team, switched on module by module and run by a dedicated pod, with reporting and attribution included in every engagement.
How is the Framework™ different from a traditional marketing agency?
Most agencies sell a fixed retainer and fill it with activity. The Framework™ starts from your Blueprint™ plan, runs only the modules it calls for, project by project, and reports on what each one returns in pipeline and revenue.
Do I need a Blueprint™ first?
Most clients start with the Blueprint™, because it shows which modules will make the biggest difference. If you already have a clear brief, we can scope a module directly.
Can I choose just one module?
Yes. You can start with a single module, such as SEO and AEO or Revenue Operations, and add more as results come in. Reporting is included whatever you choose.
Who will work on my account?
Every Framework™ client gets a dedicated pod of senior specialists, matched to the modules in their plan. The same people stay with you from start to finish, and each pod takes on a limited number of clients, so nobody is stretched thin.
Will you replace my marketing team?
No. The Framework™ adds senior specialists where your team has gaps or needs. We make your team stronger, not dependent on us.
How is the Framework™ priced?
Every Framework™ project is scoped and agreed before work starts, based on the modules and outcomes in your plan. There are no fixed packages.
Is there a long-term contract?
No. Framework™ work is agreed project by project, so there’s no long-term retainer to sign. We earn the next project with results.
How do I know it’s working?
Reporting and attribution are always on, so you see what each module returns in pipeline and revenue, and we cut anything that isn’t paying back.
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