Know exactly where your marketing is losing momentum.
The Blueprint™ is a marketing audit built on interviews with the people who judge it - marketing, sales, finance and your leadership team. You walk away with a three-to-six month plan to fix what’s broken and prove the return on investment.
Four conversations. One plan.
First: kick-off, access to your data, and interviews with leadership, marketing, sales and finance.
Then: we build your plan and walk your leadership team through it.
Complete In Weeks, Not Months
Experienced Lead
What we look at
Most audits are one marketer looking at your analytics.
We talk to the four people who decide whether marketing is working.
Leadership
Your growth targets, and whether marketing is set up to hit them.
Marketing
What the team is doing, what's working, and where effort isn't turning into results.
Sales
Lead quality, handover, and whether sales trusts what marketing sends them.
Finance
What marketing costs, what it returns, and whether your systems can prove it.
What you will get
- A written Blueprint™: what’s working, what isn’t, and why
- A prioritised three-to-six month action plan
- The systems and processes you need to track ROI on every campaign, event and channel
- A walkthrough with your leadership team
- Our recommendation for the Framework™ modules that would deliver the plan – no obligation to take them
Who is it for?
Built for the leaders who decide whether marketing is working.
CEOs and founders – you’re planning the next stage of growth and need to know if marketing can deliver it.
Marketing leaders – you want a senior second opinion, and a plan the board will back.
Finance leaders – you’re signing off the budget and want to see what it returns.
Sales leaders – you need to know which leads are worth chasing, and why the rest aren’t.
Why the Blueprint™ is different
Most audits end in a slide deck nobody opens. Ours ends in a plan your board can sign off.
Every action comes with a number.
Each recommendation shows how it will be measured and what it should return.
We’ll tell you what not to do.
If something won’t pay back, it’s not in your plan.
Then we can build it.
The Framework™ turns the plan into delivery – only the modules you need, with reporting on from day one.
Everything you need to know
Can’t see your question? Ask us directly – a senior specialist will reply to you very soon.
What is the Blueprint™?
The Blueprint™ is Built’s marketing audit, built on interviews with the people who judge marketing – marketing, sales, finance and your leadership team. You walk away with a three-to-six month plan to fix what’s broken and prove the return on investment.
How is the Blueprint™ different from a marketing audit?
Most marketing audits review the marketing team in isolation and end in a slide deck. The Blueprint™ talks to everyone who decides whether marketing is working, and ends in a prioritised plan your board can sign off, with a number attached to every action.
How long does the Blueprint™ take?
Weeks, not months. Most of the time depends on getting the right people in a room, and we work around your diaries to keep it moving.
Who needs to be involved?
Your leadership team, and the people who lead marketing, sales and finance. Each conversation is short and focused, and we handle the rest.
What do I get at the end?
A written Blueprint™ covering what’s working, what isn’t and why; a prioritised three-to-six month action plan; the systems and processes needed to track return on investment; a walkthrough with your leadership team; and our recommendation for the Framework™ modules that would deliver the plan.
What access do you need?
Typically read-only access to the tools that show how marketing performs, such as your analytics, CRM and ad accounts. We’ll sign an NDA before we see anything if you need one.
Is there any obligation after the Blueprint™?
No. The plan is yours to use however you choose – with us, with your own team or with someone else.
What happens after the Blueprint™?
If you’d like help delivering the plan, we recommend the Framework™ modules it calls for, agree scope and outcomes with you, and a dedicated pod runs the work, with reporting always on.
How do I get started?
Book a Blueprint™ call. We’ll talk through where marketing is stuck, who should be involved and what you need the Blueprint™ to answer.
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