Senior specialists only · Strategy to execution · Built to hand over · ROI accounted for
Marketing ROI, built in.
Your marketing team has the talent. We bring the specialised firepower.
Built is a UK B2B marketing agency that puts senior specialists into your business, proves what your marketing returns, and gets your brand recommended by AI.
Strategy
Engine
Demand
Brand
Trusted by the world’s top brands
STRATEGY
Build a plan the board will back
Positioning, ideal customers, channel mix and a go-to-market plan tied to your revenue target – built with your team, not dictated or handed to them.
8:30 am
✓ GTM plan
✓ 3 priorities agreed
✓ Board pack ready
Task created on 7 Sep 2026
ENGINE
Spend that shows up in pipeline
GTM engineering and RevOps that connect every pound you spend to the revenue it creates. One version of the truth that sales, marketing and finance all trust.
Overview
+4 new
Pipeline Overview
95 Leads
42 Qualified
18 Won
DEMAND
Get found.
AEO, SEO, paid media, ABM, email and events – the specialist hands that turn the plan into pipeline.
Pipeline by channel
This quarter
Demand mix
● 32%
SEO
● 24%
Paid
● 18%
AI search
● 16%
Events
● 10%
Email
BRAND
Get chosen.
Brand, content, PR, social and web – so when buyers find you, they choose you.
• New site launched
• Article published
• Brand refresh live
Be the brand AI recommends
Your buyers are asking ChatGPT, Perplexity, Claude, Google Gemini and other LLMs who they should shortlist.
Our answer engine optimisation (AEO) gets your brand recognised, cited and recommended in those answers – so you’re in the running before they ever visit your website.
AI
How can I help you today?
Runner training for Marathon
What are the best running shoes for marathon training I can buy?
AI
For marathon training, three stand out. Northwind is the one most often recommended for long-distance comfort.
Cited, not just ranked
The content, PR and authority signals AI tools rely on when they decide who to recommend
Your A team that’s AI-fluent
Benefit from the years of experience from senior marketing specialists.
3
weeks
From kick-off to a Blueprint your board can act on.
WHY BUILT?
Most agencies want to replace your team. We make yours unstoppable.
Your team is more than “the colouring-in department.”
We make your team the one that sales thanks and finance trusts. With strategies built around revenue, campaigns that fill the pipeline, and reporting that proves the return on every pound, euro or dollar spent – your marketing team will walk into the boardroom with proof, not promises.
Sound familiar?
Here’s how we fix it.
“We work flat out, and the business still thinks we just make things look nice.”
How we fixed it: Strategy and reporting tied to revenue, so marketing’s impact shows up in the numbers the board reads.
Head of Marketing
“I asked ChatGPT who the best in our space is. It named three competitors. Not us.”
How we fixed it: AEO that gets your brand cited and recommended when buyers ask AI.
Chief Executive Officer
“Marketing wants more budget every year. Nobody can tell me what the last lot returned.”
How we fixed it: Attribution and RevOps that trace every pound from spend to closed deal.
Chief Financial Officer
“Marketing sends us leads. Half of them were never going to buy.”
How we fixed it: A shared definition of a good lead, scoring that enforces it, and a pipeline sales trusts.
Sales Director
Everything you need to know
Can’t see your question? Ask us directly – a senior specialist will reply to you very soon.
How do we get started?
With the Blueprint™. We talk to your leadership across marketing, sales, finance and the C-suite, find what’s working and what isn’t, and give you a three-to-six month plan – including the systems and processes you need to prove ROI. From there, we recommend the Framework™ modules you need, agree the scope and get to work.
What is the Blueprint™?
A targeted, short review of your marketing, built on interviews with your leadership team – marketing, sales, finance and the C-suite. We find what’s working, what isn’t and why, then give you a three-to-six month plan, including the systems and processes you need to prove the return on every campaign, event and channel.
What is the Framework™?
The full marketing mix as modules, from AEO and paid media to events, email and RevOps. We recommend only the ones you need, and every engagement includes reporting, so you always know what’s working.
We don't have a marketing team yet. Can you still help?
Yes. We act as your marketing function until you’re ready to hire, then help you hire well and hand over cleanly.
How is this different from a full-service agency?
Most agencies want to replace your team. We make yours unstoppable. Full-service agencies are built to keep the work – and your budget – with them. We’re built to make your team better, so you’re never locked in.
How do you use AI?
As a multiplier for senior people, never a substitute. We set it up where it saves real time, train your team to run it, and tell you where it won’t help.
What does it cost?
Every engagement is scoped project by project. The Blueprint™ shows what you need, and we quote for the Framework™ modules we recommend. No fixed packages, and no paying for work you don’t need.
THE BLUEPRINT™