What happens:
STRATEGY
A plan the board will back
The thinking that decides where every pound goes, and the senior leadership to see it through.
✓ Fractional CMO: Senior marketing leadership, without the full-time hire.
✓ Positioning & messaging – A clear reason to choose you, said the same way everywhere.
✓ Product marketing – Launches and pitches that land with the right buyers.
✓ Sales enablement – The tools and stories sales need to close.
✓ Team training & coaching – Make your own team sharper and faster.
ENGINE
Spend that shows up in pipeline
The data, systems and processes that connect marketing to revenue, so the numbers stand up and are proved in the boardroom.
✓ Reporting & attribution – See what every campaign returns. Included in every engagement.
✓ RevOps – One view of the funnel that marketing, sales and finance all trust.
✓ GTM engineering – Automated workflows that turn buying signals into pipeline.
✓ Martech – A stack that fits together and actually gets used.
✓ AI enablement – AI your team actually uses, not just pays for.
DEMAND
Get found by the buyers who matter
Identify the channels that find, win and convert buyers – run as one plan, measured on pipeline, not clicks.
✓ AEO – Get recommended when buyers ask AI.
✓ SEO – Rank for the searches that turn into pipeline.
✓ Paid media – Every pound accountable, reported in terms finance recognises.
✓ Account-based marketing – Win the accounts that matter most.
✓ Email & automation – Nurture that moves leads to sales-ready.
✓ Events – Events that produce pipeline, not just photos.
✓ Customer marketing – Grow, keep and win referrals from the customers you already have.
View
BRAND
Get chosen when they compare
Create a brand and a voice buyers remember, trust and choose – before they ever make their decision.
✓ Brand & creative – A brand that looks as good as you are.
✓ Content & thought leadership – Content that earns trust, citations and pipeline.
✓ PR – Credibility you can’t buy with ads.
✓ Social media – A LinkedIn presence buyers actually follow.
✓ Web design & CRO – A website that turns visitors into conversations.
Not sure which services you need?
Most teams aren’t, and that’s what The Blueprint™ is for. We talk to your leadership, marketing, sales and finance teams, find what’s really holding marketing back, and give you a three-to-six month plan. It shows which services will move the numbers, and which won’t.
How we work
The Blueprint™
We find what’s holding marketing back and agree a three-to-six month plan with you.
- Conversations with leadership, marketing, sales and finance
- A clear view of what’s working and what isn’t
- A prioritised plan, from now to six months out
- The Framework™ modules we’d recommend, and what not to spend on
The Framework™
A pod of senior specialists runs only the services in your plan.
What happens:
- Only the modules your plan needs
- The same senior pod from start to finish
- Run project by project, with no fixed packages
- Add, pause or drop modules as results come in
Reporting always
Every engagement includes reporting, so you always see what your marketing returns.
What happens:
- Pipeline and revenue tracked by channel
- Numbers your finance team recognises
- A monthly review with clear recommendations
- Budget moved to what works, and away from what doesn’t
Everything you need to know
Can’t see your question? Ask us directly – a senior specialist will reply to you very soon.
What marketing services does Built offer?
Built offers the full B2B marketing mix in four groups: Strategy (fractional CMO, positioning, product marketing, sales enablement, team training), Engine (reporting and attribution, RevOps, GTM engineering, martech, AI enablement), Demand (AEO, SEO, paid media, ABM, email, events, CRO, customer marketing) and Brand (brand and creative, content, PR, social media, web design).
Can I hire Built for just one service?
Yes. Many clients start with a single service, such as SEO and AEO or Revenue Operations, and add more as results come in. Reporting is included whatever you choose.
Do you work alongside in-house marketing teams?
Yes. We add senior specialists where your team has gaps and work to your plan. We make your team stronger, not dependent on us.
How do you measure results?
Every service includes reporting and attribution, so you see what it returns in pipeline and revenue – not just clicks and impressions.
How do I get started?
If you’re not sure which services you need, start with the Blueprint™. It shows where marketing is losing momentum and which services will fix it.
Teams available now